A product key is a unique 25-character alphanumeric identifier that you need in order to get access to the game.

Reinstalling the game or installing it on a new computer?

If this window appeared as a part of your installation, but you have previously created your account and activated your retail key, you may close this browser window and allow your installation to complete. Once the installation is complete, you will be able to log into the game with your regular account information, provided you have an active subscription. If you have forgotten your password, you may use the 'Forgot Password' link to reset it.

If you purchased a box product, the product key is located on the inside cover of your game manual.

If you purchased digitally, you should have received your product key via email. If you didn't get one, please contact the digital vendor that you purchased the key from for assistance.